Tinder bets on real world dating again
Tinder is rolling out IRL events and virtual speed-dating features as it tries to bring people back to the app and fight growing “swipe fatigue.” The new tools will help users discover curated local events like bowling nights, raves, or pottery classes where matches can meet face-to-face instead of just chatting online.
The company is also testing virtual speed-dating sessions and other new discovery tools aimed especially at Gen Z, who are increasingly looking for authentic, real world connections rather than endless swiping.
The move comes as dating apps across the industry face slowing growth and user fatigue pushing platforms to experiment with new ways to spark genuine connections.
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